I help small business owners understand what’s working in their marketing, using their data.

Know where to focus your marketing time, efforts, and money, finally!

The Marketing Review Room

Finally Know What’s Working & Where to Focus in Your Marketing Next,

Services tailored to your needs

Stop guessing, start knowing! With data-backed insights, you’re able to understand exactly what’s working and what’s not! This allows you to optimise your marketing efforts and achieve better results. Remember, marketing doesn’t have to be hard or overwhelming! It doesn’t have to be a guessing game. Our approach is all about delivering real-time insights, smarter marketing decisions, and giving you time back in your business (and life!), all while reaching your business goals faster.

Done for you

Let us handle the heavy lifting. Our ‘done for you’ service manages all aspects of marketing analytics, from data configuration and collection to actionable insights.

Done with you

You’re a busy business owner or marketing specialist who wants to learn more about marketing analytics and how to apply it effectively in your business.

Data-driven marketing, simplified

Marketing analytics doesn’t have to be complicated.

While the idea of where to start or how to approach your measurement strategy can feel overwhelming, confusing, and frustrating (ah! the list goes on), the right framework can make it simple and empowering.

We understand the challenge of trying to ‘do it all,’ and ‘wear all the hats.’ Often fighting those feelings of overload while trying to find those extra hours in the day. We’ve all been there, and it can feel bloody hard. But it doesn’t have to.

That’s where Penn & Lytics comes in

We’re your strategic marketing analytics partner, here to help you turn your marketing data into actionable insights and real business growth with ease, joy, and confidence. We help you access and understand your unique data, empowering you with the frameworks to optimise your marketing efforts for maximum impact and growth.

What makes us different?

Educate

We remove the unknown and the fear of failure often associated with marketing analytics and data, while providing you with the knowledge, skills, and confidence to get started.

Empower

We provide you with the framework, tools, and approach to implement what you’ve learnt, applying it directly to your business.

Enhance

We help you optimise your marketing performance, and watch your business grow with marketing strategies that actually work.

Achieve more with data-driven marketing

Isn’t it time your marketing data worked as hard as you do?

Did you know that only 53% of businesses use their marketing data to make informed decisions? (Gartner, 2022).

This means that only 53% of businesses access the one resource needed to accurately predict, understand, and inform marketing strategies that actually drive results. This highlights a huge opportunity for your business to get the upper hand and gain a competitive advantage through data. Data that’s right at your fingertips.

Our approach helps you connect each marketing activity to your conversions and revenue. This means you can quickly see which campaign, channel or content pieces drive the best results, enabling you to refine your approach for maximum impact and return on your marketing time, effort, and investment.

We’re here to help you remove the guesswork

gain real-time insights, make smarter marketing decisions, get time back in your business (and life!) and reach your business goals faster.

Client success stories

“Brooke is an expert when it comes to cleverly working out what data is important to measure and focus on to achieve growth in my business. Her depth of knowledge about marketing, measurement and analytics is next level. Very strategic, clear and personalised which I appreciate. Now, we know what actions to take next. I wish I worked with Brooke sooner! My team and I have felt very supported through the whole process and everything is documented well which helps us embed everything into the way we work. Highly recommend Brooke and P&L.”

Louise Gilbert

Director of Louise Gilbert

“Being a data nerd and a marketer, I was looking for an expert to further my understanding of analytics and how I can assist my clients to harness their data for more data driven insights. Hands down the best investment I have made in myself and my business this year. Brooke’s wealth of knowledge and enthusiasm for diving deeper is next level. Her sessions have been action packed from the get go, leaving me wanting more after every session. I now approach not only my own marketing, but my client’s marketing from a different lense, one that is already showing increases on ROI across the board.”

Tenai Seymour

Meta Ads Specialist, Ads Haus

“Working with Brooke, I noticed she had excellent listening, empathy and problem-solving skills, which was much needed in the function at that time. What was most striking however, is Brooke’s ability to provide sensible, achievable solutions to complex challenges in a logical, thoughtful, practical way. In particular, Brooke identified that key business stakeholders needed upskilling in digital analytics and developed a comprehensive training framework to support. With Brooke’s support, we were able to roll out the education presentations to 35+ staff members resulting in a 4.67 relevancy score (out of 5) for attendees.”

Jaleesa Maher

Marketing Analyst, RAC

Meet your analytics partner

Hi, I’m Brooke Huckerby, founder of Penn & Lytics. As an experienced marketing analytics strategist and mentor, I’m passionate about helping your business grow through data-informed decisions. With over a decade of experience, I’ve developed a proven approach, making marketing analytics accessible and actionable for your business.

When we work together, I focus on the impact, not just the numbers. My goal is to make your marketing efficient, effective, and enjoyable. I ensure your data works for you and drives your business growth. I empower you to feel confident in making data-driven decisions. My proven framework has transformed countless business owners’ marketing strategies, driving actual results.

Meet our current & past clients

Let's get started

Book a 30-minute call, and let’s chat about how we can help you better understand your marketing efforts, and best of all, become more efficient and effective in your approach to marketing.