only 30 spots available
This is your get started mini program to marketing analytics (with a little help from our Pocket Analyst, AI).
You don’t need to become an expert. You just need to know where to start, what to look at, and how to use what you already have. This 4-week mini program helps you do exactly that, with a little help from your Pocket Analyst (AI).
Simple. Strategic. Designed for marketers and small business owners
who are ready to stop guessing, and start knowing.
$495 AUD
inc GST (Pilot Round Price)
Spots are limited to keep the group small,
collaborative, and supportive.
With 60% of Australian small businesses closing in their first 3 years of business, and an estimated 11% to 14% of businesses poor marketing as a contributing factor, not knowing what’s working in your marketing is not a strategy, it’s a real risk.
You’re not alone, and you’re not the only one who feels this way. Most small business owners and marketing specialists were never taught what data to look at, how to access that data, and how to understand and interpret it to make decisions.
If you’re thinking, “Yes! I can absolutely relate,” then Analysis Meets AI is for you.
Before I moved into analytics, I was a marketer who’d open Google Analytics three times a week, only to shut it down within 60 seconds. I’d tell myself I didn’t have time, that I’d come back to it later. But the truth was, I didn’t know what to look at. And I was embarrassed to admit it.
So I did what most marketers (and small business owners) do. I guessed. I hoped I was heading in the right direction.
But without knowing what’s actually working, it’s hard to make confident decisions, or know where your marketing time, money, and energy are best spent.
This program exists to stop the guesswork and give you a real starting point, provide clarity in your marketing, and build confidence in your approach to marketing.
“The problem most small business owners and marketing specialists face when trying to get started with marketing analytics is not knowing how to access their data, what to look at, and how to use the information they have to inform decisions. The problem isn’t a lack of data, it’s the disconnect between curiosity and clarity.”
-Brooke Huckerby
You’re a marketer or small business owner who:
Not all data is created equal. This program will show you how to focus on what matters, use what you already have, and take your first confident steps toward marketing that’s backed by insight, not just instinct.
Let’s get you started with building clarity, confidence, and a supporting framework that finally makes sense of all the data and information you have at hand.
This isn’t about more tools, it’s about knowing where to start, what to look at, and how to use what you already have to make smarter decisions.
This isn’t about more tools, it’s about knowing where to start, what to look at, and how to use what you already have to make smarter decisions.
Why data feels hard, and how to think differently about what you already have How to mine your existing content, customers, and results for insight
Map out your audience journey and identify key marketing moments Learn how to set marketing objectives that actually make sense for your business
Understand what to track and why it matters Learn how to align the right metrics to your strategy, not someone else’s
Understand what to track and why it matters Learn how to align the right metrics to your strategy, not someone else’s
$495 AUD
inc GST (Pilot Round Price)
You’re smart. You’re actively marketing. But when it comes to knowing what’s working, things get a bit confusing.
This program is for marketers and small business owners who want to:
Better understand their results and performance
Gain confidence in using data to guide decisions
Use AI in a practical way to support their marketing (without getting lost in prompts or tools)
Hi, I’m Brooke, founder of Penn & Lytics, marketing analytics coach, and long-time marketer turned data translator.
I’ve been in marketing for over 13 years and analytics for 9. I help marketers and small business owners finally make sense of their marketing data,so they can stop guessing and start growing.
I created this program because I was that marketer who opened Google Analytics three times a week only to shut it down 30 seconds later. I didn’t know where to look or what to do.
Once I learnt what was possible with data and how to best use it, everything changed.
Now, I’m here to help you bridge that same gap, from curiosity to clarity.
You don’t need to be a data expert. You just need a place to start. Let’s do that together
This isn’t just another online marketing course. It’s professional development and up-skilling, designed to help you become a better decision maker in your marketing, while improving the performance of your marketing.
This program was designed with your reality in mind. You’re time-poor. You want to be more strategic. And you want to stop second-guessing yourself. You want to know what channels drive awareness through to conversion at each stage. You want to know what messaging resonates. And you want to better define and understand who your audience is.
$495 AUD
inc GST (Pilot Round Price)
No. I’ll show you how to get started even if you’re not fully set up yet.
Yes, zero jargon, zero judgment. This is designed to make data click.
We’ll use simple, low-barrier tools like ChatGPT with prompts that make it easy to start.
Yes, because when you know what’s working, you can do more of it. Smarter marketing = less waste, more impact.
Absolutely. You don’t need big numbers to start making smarter decisions. Even small amounts of data (5+ visitors per day is plenty!) can pull out insights and patterns when you know what to look for. Plus, we’ll be analysing more than just your numbers, we’ll start with the content and conversations you already have.
At a minimum, you’ll need:
Bonus tools (not essential, but helpful):
Set aside 1 – 3 hours per week. That covers the live session, plus time to apply what you’ve learned using the templates and tools provided. It’s practical, actionable, and designed to fit into a real small business owner’s week.
No, due to the digital nature of the program and immediate access to resources, all sales are final. Please make sure this program is right for you before purchasing, if you’re unsure, feel free to reach out with any questions before enrolling.
Join the waitlist for Analysis Meets AI, a 4-week online program for small business owners and marketing specialists who are ready to stop guessing and start actually knowing what’s working in their marketing.
We’re launching soon, and waitlisters will be the first to hear when doors open (plus get a sneaky bonus 👀).
You don’t need to become a data expert. You just need to become a better decision-maker.
Marketing data isn’t about spreadsheets or tools. It’s about understanding what your audience is already telling you, through interactions online and in person, conversations, conversions, drop-offs, and so much more.
When you know what to look for (and how to use it), you stop guessing. You stop spinning. You stop throwing spaghetti at the walls.
And you start making smarter, sharper decisions with confidence.
This website uses cookies to ensure you get the best experience on our website. We use cookies for analytics, personalized content, and ads. By continuing to browse this site, you agree to our use of cookies. For more details, read our Cookie Policy.