A 4-week mini program that helps you understand what’s driving results, so you can stop wasting time on what’s not working, and make confident decisions with the data you already have, that moves your marketing forward.
Inspired by how data constantly changes the game in sport, and how it can change your marketing too.
When you join The Marketing Review Room, you’ll get:
Investment: $990 AUD inc GST
Right now you’re here |
|---|
Guessing |
Reacting |
Doing everything |
Hoping it works |
After 4 weeks you’ll start |
|---|
Knowing |
Reviewing |
Doing what matters |
Making confident decisions |
If you’ve ever thought…
“I just want to know what’s actually working.”
“Where should I be spending my time, effort, and money?”
“Is blogging even worth it?”
You’re not alone. Most small business owners are doing all the marketing things, without real clarity on what’s actually driving results.
The Marketing Review Room is a 4-week mini program for small business owners who are ready to move past “I think this is working” and start knowing what is.
Inspired by how sports teams review their game tapes, from elite athletes to club-level teams, this program shows you how to step back, review your marketing objectively, and use the data you already have (hello Google Analytics, hello voice of customer) to make smarter, more focused decisions.
No chasing viral moments.
No throwing spaghetti at the wall.
Just consistent, repeatable plays that move your business forward, base by base.
Because better marketing isn’t about doing more.
It’s about knowing which plays are actually moving the game.
This program is for you if… |
|---|
You’re a small business owner who’s doing all the marketing things but still isn’t sure what’s actually working. |
Ready to learn the basics, and make smarter marketing decisions based on what the data is actually saying. |
You’re tired of guessing and want clear direction on where to focus your time, energy, and budget, without becoming an “data person.” |
This program isn’t for you if… |
|---|
You’re looking for a quick hack, a silver bullet, or someone else to do the thinking for you. |
You’re not ready to pay attention, learn the basics, and make smarter marketing decisions based on what your data is telling you. |
You’re only interested in chasing the next tactic, rather than understanding what’s actually driving results. |
I’m going to show you how to review your marketing like a team reviews their game tapes.
We’ve created a simple, 4-base framework to help you know what’s working and what to do next in your marketing.
This program is structured around a simple idea, that marketing works best when you review it regularly and make informed plays
1st Base:
Know Your Audience
Before we jump into Google Analytics, we need to understand who you’re actually marketing to.
In this module, you’ll:
Because if you don’t know who you’re talking to, the data and information you have won’t help.
3rd Base:
Understand, Interpret & Take Action
This is where I introduce you to the P&L ‘If-This-Then-That’ Framework. This is where it clicks.
You’ll learn how to:
This is where you stop guessing, and start turning insight into action.
Home Base:
Make It Part of Your Marketing
This is where I show you how to take everything you’ve learned and build it into your regular marketing approach.
You’ll:
This is how knowing what’s working becomes part of your day-to-day marketing, not a one-off exercise.
Bonus #1:
A practical checklist to help you review your Google Analytics setup and ensure you’re collecting the right information from day one.
You’ll use this to:
o Check your GA4 setup with confidence
o Identify gaps or issues early
o Know your data is ready before you start reviewing performance
Bonus #2:
A strategic breakdown of how your marketing channels work together, and the role each one plays at different stages of the buyer journey.
You’ll learn:
o What each channel is best suited for
o How channels support one another across awareness, consideration, and conversion
o How to build a balanced channel mix instead of relying on one “star player”
Includes Digital Marketing Channel Player Cards to help you visualise your marketing team and assign each channel to the right position.
Bonus #1:
A practical checklist to help you review your Google Analytics setup and ensure you’re collecting the right information from day one.
You’ll use this to:
o Check your GA4 setup with confidence
o Identify gaps or issues early
o Know your data is ready before you start reviewing performance
Bonus #2:
A strategic breakdown of how your marketing channels work together, and the role each one plays at different stages of the buyer journey.
You’ll learn:
o What each channel is best suited for
o How channels support one another across awareness, consideration, and conversion
o How to build a balanced channel mix instead of relying on one “star player”
Includes Digital Marketing Channel Player Cards to help you visualise your marketing team and assign each channel to the right position.
Bonus #1:
A practical checklist to help you review your Google Analytics setup and ensure you’re collecting the right information from day one.
You’ll use this to:
o Check your GA4 setup with confidence
o Identify gaps or issues early
o Know your data is ready before you start reviewing performance
Bonus #2:
A strategic breakdown of how your marketing channels work together, and the role each one plays at different stages of the buyer journey.
You’ll learn:
o What each channel is best suited for
o How channels support one another across awareness, consideration, and conversion
o How to build a balanced channel mix instead of relying on one “star player”
Includes Digital Marketing Channel Player Cards to help you visualise your marketing team and assign each channel to the right position.
The Marketing Review Room
Investment: $990 AUD inc GST
Registration, onboarding, bonus module access, playbook delivered
Weekly practical session released
Live Q&A session to review, troubleshoot, and refine
Review, next steps, and momentum into the next division
No. I’ll show you how to get started even if you’re not fully set up yet.
Yes, zero jargon, zero judgment. This is designed to make data click.
We’ll use simple, low-barrier tools like ChatGPT with prompts that make it easy to start.
Yes, because when you know what’s working, you can do more of it. Smarter marketing = less waste, more impact.
Absolutely. You don’t need big numbers to start making smarter decisions. Even small amounts of data (5+ visitors per day is plenty!) can pull out insights and patterns when you know what to look for. Plus, we’ll be analysing more than just your numbers, we’ll start with the content and conversations you already have.
At a minimum, you’ll need:
Bonus tools (not essential, but helpful):
Set aside 1 – 3 hours per week. That covers the live session, plus time to apply what you’ve learned using the templates and tools provided. It’s practical, actionable, and designed to fit into a real small business owner’s week.
No, due to the digital nature of the program and immediate access to resources, all sales are final. Please make sure this program is right for you before purchasing, if you’re unsure, feel free to reach out with any questions before enrolling.
Penn & Lytics is located on the lands of the Whadjuk people of the Noongar nation and we wish to acknowledge them as the Traditional Owners and Custodians of the land and waters that we live and work on. We acknowledge their continuing connection to Country and culture, and we pay my respects to Elders, past, present and emerging. We stand with Indigenous Australians in recognising that sovereignty was never ceded.
This website uses cookies to ensure you get the best experience on our website. We use cookies for analytics, personalized content, and ads. By continuing to browse this site, you agree to our use of cookies. For more details, read our Cookie Policy.
