Start knowing what's working, and not working in your marketing in 5 Weeks
Our 1:1 coaching program will give you a clear and practical way, through your data, to know where to focus your (and your client's) marketing time, efforts and money, finally! When you know what’s working, you can stop wasting time, money, and energy on what’s not.
Why marketing analytics matters more than ever
If you’re tired of not knowing what’s driving your business forward, you’re not alone. I’ve been where you are, feeling overwhelmed and confused by the data. But the truth is, the insights from your marketing analytics are the key to making smarter decisions that lead to growth in your business. Imagine knowing exactly where to focus your time, efforts and money to see the results you’re hoping to achieve. This is what analytics can do for you.
By the end of this program, you’ll know exactly...
- What’s working in your marketing
- What channel mix drives the most leads and sales
- Who your audience really is
- Where you're losing potential customers in your funnel
- Which marketing activities are worth your time and budget
- How to track and measure the right metrics for your business
- How to optimise your campaigns for better results
- What steps to take next to grow your marketing efforts
- Where to focus your marketing time, effort and money
Client success stories
Here’s What You Get in the 5-Week Coaching Program
Establishing Your Analytics Foundations
Google Analytics Fundamentals
Tracking Your Marketing Channels
Analyse Your Marketing Performance
Data Interpretation and KPIs
Client success stories
Our coaching program is for…
✅ Small to medium-sized business owners who want clarity on their marketing data.
✅ Marketing specialists looking to optimise their campaigns using data-driven insights.
✅Business owners ready to invest in understanding their marketing.
✅ Marketing specialists who want to optimise and grow their efforts using data.
Our coaching program is NOT for…
❌ Anyone looking for a quick-fix or done-for-you solution.
❌ Those not willing to commit the time and effort to truly understand their data.
What makes Penn & Lytics different?
At Penn & Lytics, we do things differently. We believe marketing analytics should be empowering and fun, not overwhelming and confusing. I’ve been in your shoes, so I know exactly what it’s like to feel lost in the numbers. That’s why my approach is hands-on, supportive, and tailored to YOU.
Meet Brooke
Hey, I’m Brooke! Founder of Penn & Lytics and Head Analytics Strategist. My goal is to help small business owners like you move from guessing to knowing in their marketing. With over 12 years of marketing experience and 8 years in analytics, I’m here to help you unleash the potential of your data.
Make the Change Today
Stop leaving your marketing up to chance. This program is about stepping into a more empowered way of running your business. Find out more about how we do marketing analytics very differently at P&L below.
Don’t miss this opportunity!
Be part of our next intake.
and feel empowered to know exactly what data is relevant to your business, and marketing objectives. Finally know which channels, messaging and audience groups drive your highest leads and sales.
5-Week Coaching Program Package
- A custom measurement plan designed just for your business
- A pre-coaching questionnaire to make sure we focus on your goals
- Five 90-minute coaching sessions via Zoom, tailored to your needs
- Session recordings for you to refer back to anytime
- Set up your Google Analytics 4 (GA4) the right way
- A framework for tracking your campaigns
- A cheat sheet of key metrics specific to your business
- Easy-to-follow guides to help you make analytics part of your everyday tasks
Investment:
$4,500 ex GST
FAQs
This program is designed for marketing specialists and small to medium-sized business owners who are actively marketing their business. If you have a solid understanding of marketing but feel stuck when it comes to making data-driven decisions, this program is for you. Whether you’re overwhelmed by the data, unsure where to start, or just need clarity on what’s working and what’s not, this coaching will help you take control of your marketing analytics.
By the end of the program, you’ll have the foundational knowledge and skills in place to get started with confidently using your data to make informed marketing decisions. You’ll know which channels are driving the most value, understand the effectiveness of your campaigns, and have clear, measurable goals for continued growth. You’ll stop guessing and start knowing exactly where your marketing opportunities are.
The P&L 1:1 5-Week Coaching Program is designed to guide you through understanding and applying marketing analytics to your business. Over the course of five 90-minute Zoom sessions, we’ll dive deep into your marketing data, covering key areas like goal setting, Google Analytics, UTM tracking, channel contribution, and data interpretation.
Each session is tailored to your business needs, depending on the session you’ll receive supporting frameworks, additional resources, and standard operating procedures (SOPs) to help you embed what you learn into your day-to-day tasks. These tools are designed to simplify your processes and make data-driven decision-making a seamless part of your business as usual.
You’ll also receive recordings of each session so you can revisit the content anytime.
The P&L 1:1 5-Week Coaching Program is designed to guide you through understanding and applying marketing analytics to your business. Over the course of five 90-minute Zoom sessions, we’ll dive deep into your marketing data, covering key areas like goal setting, Google Analytics, UTM tracking, channel contribution, and data interpretation.
Each session is tailored to your business needs, depending on the session you’ll receive supporting frameworks, additional resources, and standard operating procedures (SOPs) to help you embed what you learn into your day-to-day tasks. These tools are designed to simplify your processes and make data-driven decision-making a seamless part of your business as usual.
You’ll also receive recordings of each session so you can revisit the content anytime.
You’ll need to set aside 90 minutes every Wednesday or Thursday (depending on your session schedule). We’ll meet at the same time each week for five weeks. Outside of our sessions, I’ll recommend dedicating 1-2 hours a week to start building your marketing analytics foundations, and for potential prep work prior to the next session. The exact time may vary depending on your business type and goals, but don’t worry, I’ll guide you every step of the way so you’re not left figuring it out alone.
The application process is simple. First, click ‘Apply to Join’ and complete the short application form. This helps me understand your unique business needs and ensure the coaching program is the right fit for you. Once I review your application, if it’s a good match, we’ll schedule a quick 30-minute chat to dive deeper into your goals and discuss how the program can support you. If it’s not the right fit, I’ll offer recommendations on the best path forward for you, which might include one of my ‘Done for You’ services.
You can book a free 30-minute chat with me (Brooke) to discuss your specific needs and challenges. This call is a great way to see if the P&L 1:1 5-Week Coaching Program is the right fit for your business and if we’re a match to work together.
Not sure if this program is right for you?
Let’s take the guesswork out!
I get it, investing in your marketing and diving into analytics can feel like a big leap. There’s so much unknown. That’s why I’ve created my free 15 minute mini masterclass resource, which takes you through the foundational steps, helping you gain clarity before committing.
In the Mini Masterclass, you’ll:
- Define business goals that actually move the needle.
- Set SMART marketing objectives.
- Discover key metrics to track for your business.
- Learn how to build a blueprint for the rest of your key metrics.
…and once the Penny Drops, you’ll have the clarity and confidence to know exactly what’s working in your marketing and where to focus your time, effort, and money.
No more guesswork. Just clear, actionable insights that improve your marketing returns, and help your business grow, without the overwhelm.