Enhance your results with marketing measurement strategies

Successful marketing strategies are built on a foundation of marketing data.

The key to your success lies within your data, but where do you find your marketing data, and how do you make it work for you? That’s where we come in! At Penn & Lytics we work with you to define, develop and configure an effective marketing measurement strategy suitable for your unique needs. We remove the analysis paralysis. Our approach makes data collection and analysis simple and practical. Finally! Your measurement plan eliminates guesswork, providing you with clear insights, direction, and actionable steps to drive your business forward.

Data-driven decision making that will enhance your marketing success

Imagine making decisions about your marketing efforts with ease and confidence, and best of all, seeing actual results.

Understanding what’s possible through marketing data gives you the insights needed to test, improve, and take action on your marketing strategies.

When you learn to use your marketing data effectively, you can create better campaigns, make quick improvements, target the right audience, and see what really works.

No matter what stage you’re at, Penn & Lytics will deliver a measurement strategy that’ll provide:

Clarity on your business goals and marketing objectives.

Practical approach to interpret and act on data.

Defined metrics, dimensions and KPIs aligned with your goals.

Standard operating procedures to support your journey in marketing analytics.

Clear and custom approach to measurement with next-step actions and recommendations.

Ongoing support for clients who engage in retainer support.

Our frameworks enable growth, enhance marketing efforts, and drive measurable results. Get ready to reclaim your time, peace of mind, and enjoy those long-overdue moments with your family!

Why do marketing measurement strategies work?

100%

Clear metrics

We help you establish clear, relevant metrics that accurately track your marketing effectiveness, so you always know what’s working and what’s not!

100%

Simplified data

We break down complex data into easy-to-understand insights, making it manageable and actionable for your business.

100%

Improved ROI

We work with you to understand and enhance your return on investment, time, and effort, ensuring you get the most out of your marketing efforts.

Clarifying the complex

How can we support you?

Enhancement
package

3 Month Program

Our most enhanced package, perfect for small to medium sized ecommerce, digital product, or service based businesses. This package provides end-to-end set up of your marketing analytics. From defining your measurement plan, through configuration and setup, testing, dashboard development, custom UTM framework creation, through to training, upskilling and handover to ensure, you and your team are ready to start making data informed marketing decisions.

Inclusions:

Pre-consultation questionnaire.
Comprehensive pre-workshop review and preparation, including GA4 & GTM audit or install setup.
90-minute workshop to map your personalised approach to marketing measurement.
Customised Measurement Plan outlining key metrics, dimensions, and KPIs aligning with business goals & marketing SMART objectives.
Subdomain analytics integration.
Enhanced platform integration and enablement.
Development of up to 10 custom events within GA4.
Creation of a custom Looker Studio dashboard leveraging your GA4 data and custom metrics/dimensions defined.
2x 1 hr recorded handover & training sessions on your dashboards and marketing analytics approach moving forward.
Packaged project off boarding email. Including access to all analytics platforms, dashboards, overview of work completed and additional resources and standard operating procedures to embed into your day-to-day business as usual tasks.

From $5,000 ex GST / month
for 3 months

Meet our current & past clients

Client success stories

“Brooke is an expert when it comes to cleverly working out what data is important to measure and focus on to achieve growth in my business. Her depth of knowledge about marketing, measurement and analytics is next level. Very strategic, clear and personalised which I appreciate. Now, we know what actions to take next. I wish I worked with Brooke sooner! My team and I have felt very supported through the whole process and everything is documented well which helps us embed everything into the way we work. Highly recommend Brooke and P&L.”

Louise Gilbert

Director of Louise Gilbert

"Brooke has helped me to establish and understand our in-depth strategic marketing plan, tailored specifically to my business and industry that has been easy to understand and put into action. Brooke has taken the time to look over all aspects of my business, providing us with a current state analysis, business overview, opportunity analysis, defined marketing goals and objectives, buyer’s journeys, target audience groups, marketing tactic recommendations, and marketing analytics recommendations. I’m looking forward to implementing our plan, simplifying our buyer’s journey, and strengthening our SEO and online presence."

Rachel Diaz

Owner, Director at Love Beauty

“Upon looking into Penn & Lytics services and speaking with Brooke via instagram I booked a 30-minute marketing and measurement strategy session. In this short amount of time with Brooke we Reviewed what I wanted to achieve through marketing. Brooke walked me through the importance of defining my revenue goals to define measurable marketing objectives and provided strategic step-by-step marketing recommendations and tactics to help me achieve my business goals and marketing objectives. This was just the advice/direction I was looking for; I highly recommend Brooke at Penn & Lytics.”

Emily

Owner of Casa Per Noi - Location Space

"Marketing has been an overwhelming and unclear void for us as a business. After working with Penn&Lytics marketing as a concept makes more sense and we have direction about our audience, our measurements and plenty of steps to take. Our meetings and all supplied materials were personalised to our specific position as a business, including extra effort on her part to provide examples and recommendations for our business growth. Our consultations felt like a lot of added education, Brooke has a wealth of knowledge in this area and she endeavours to help you understand exactly what to do and why. Cannot wait to work with her again and couldn't recommend Penn&Lytics highly enough.”

Evangeline

Owner, Director at Pilates Studio Como

“Brooke raised a number of digital marketing concepts in our initial consult that were new to me, and although they made sense when she explained the ‘why’ behind them, it was the ‘how’ that I was concerned about. The Strategic Marketing Action Plan she presented clearly addressed the ‘how’. The current state summary, opportunity analysis, recommended target audience segments, marketing and analytics and measurement recommendations and detailed overview of how to approach key strategic marketing areas highlight her extensive knowledge; yet, they way it is outlined makes it accessible with suggestions around what to tackle first and suggested budgets. If you are looking for someone to help you with a step-by-step action plan that you can use to self-execute or as a tool to work with an agency/consultancy to implement, I would without doubt recommend Penn & Lytics.”

Michelle Wilson

Owner, Director at Riverstone Psychology

“Brooke's enthusiasm towards her work is on another level! She added a personal touch; there was not one moment that I felt overwhelmed by "Business" we get along on a level other than work & was able to develop a relation as a not just a business partner, but a friend! This has set them apart from everyone else I've worked with in past. P&L really helped me more specifically in the area's of: mapping out my goals, setting expectations & achieving them. Also helped in my music marketing campaigns, this was crucial for the achievement of my vital success in January/February of 2023. Brooke helped me understand data & analytics, without her help I would of struggled to work as efficiently & effectively as I did.”

Sam McGovern

Musican at Sam McGovern

Ready to see a return on your marketing efforts?

Book a free call with us today and take the first step towards smarter, more effective, and enjoyable marketing measurement.

Enhance your results with marketing measurement strategies

Data-driven decision making that will enhance your marketing success

No matter what stage you’re at, Penn & Lytics will deliver a measurement strategy that’ll provide: