If your abandoned cart emails have stopped converting, one of the most causes we’re seeing at the moment is stock holdings, not …
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UTMs are short tracking codes added to the end of any link that tell Google Analytics exactly where your website visitor came …
Brand positioning matters more in the age of AI search because AI-generated content has pushed most marketing toward the same tone and …
Most small business owners don’t know whether their business is showing up when someone asks an AI Large Language model like, ChatGPT, …
Feeling overwhelmed by marketing data is a clarity problem, not a capability one. Data only becomes useful when it’s attached to a …
The ROI of attending a business event is not the ticket price. It combines tangible returns like leads, revenue, partnerships and event …
Heaps Normal, the Australian non-alcoholic beer brand, defines its audience by psychographics rather than demographics, and that understanding comes from inputs most …
Marketing data is not just dashboards and metrics. It includes the questions that keep arriving in DMs and email replies, reviews and …
When Mia, founder of Campaign Del Mar, reviewed her analytics, 68% of her website traffic was arriving through organic search and landing …
Marketing without measurement is the post-and-hope cycle: publishing, boosting, waiting, and having no idea whether any of it worked. The cost is …
5 Quick Hacks to Get Your Website Ready to Measure (Without the Overwhelm) Get your website ready to measure with five setup …
Sport treats review as part of the game: play, review, adjust, go again. Marketing rarely does, even though the equivalent footage already …
Marketing analytics feels hard because people think they should already understand it. They don’t need to. Asking which channels drive sales, whether …
A good marketing ROI for a small business is around 5:1, or 500%. Five dollars back for every dollar spent. Below 2:1 …
Email is still one of the highest-converting channels for small businesses in 2026, returning an average of $42 for every $1 spent. …
Patagonia proves purpose and performance can work together by grounding bold campaigns in data. The “Don’t Buy This Jacket” ad and the …
A student communications plan for ZEISS Vision’s rural India eye care initiative won a global GlobCom pitch by building measurement in from …
Around 70% of online shoppers abandon their cart before checkout, and in Australia that figure reaches 83%. The cause is rarely price. …
The Penny Campaign, an awareness-led campaign for Penn & Lytics, produced four insights. Meta Ads data showed which hooks resonated, and rewriting …
Data storytelling turns raw numbers into context people can act on. Spotify Wrapped is the clearest example: the same listening data most …
To know which marketing channels generate sales, set up Google Analytics 4 and connect it to your CRM, then compare conversion rate, …