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Marketing analytics training – Enhance your team's marketing expertise

Build your profit, impact, and digital marketing knowledge in a customised workshop tailored specifically to your business needs. Led by industry leader and marketing analytics specialist, Brooke Huckerby

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Brooke sitting with her laptop, pen, and water bottle, working on customised training solutions.

We offer tailored workshops, masterclasses and events designed to educate, empower and enhance your team’s skills. At Penn & Lytics we offer training that’s specifically designed on a case-by-case basis, taking into account your business’s unique challenges and goals. We work with your business and marketing teams to optimise your approach to marketing performance, helping to enhance digital marketing skills, increase profit and enhance your business’s impact. 

If you’re looking to support your team in navigating the world of digital marketing with confidence? Wanting clarity in what’s working, and not working in your marketing efforts?  Looking for proven frameworks that streamline your marketing strategies enabling you to reach your business goals faster? 

You’re in the right place!  

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The Penn & Lytics difference

As a corporate speaker, workshop, and training facilitator, Brooke dives deeply into what your business needs, providing actionable steps that can be implemented immediately.

At Penn & Lytics, we tailor everything to YOUR business.

Why? Because every business is unique. Each business has its own challenges, every team member learns differently, and strategies need to be adapted accordingly. Learning with Penn & Lytics means implementing tailored frameworks and strategies that meet your specific needs.

We create plans and frameworks based on your specific goals, enhancing your profitability, skill sets, and marketing knowledge in no time.

If you’re ready to start knowing what’s working in your marketing efforts? Become more efficient and effective in your marketing approach? Get better returns on your marketing time, efforts, and investment?  Then we would love to chat about how we can help you reach these goals with guidance and support from Brooke Huckerby, leading marketing analytics specialist.

Register your interest
Brooke standing with her laptop, highlighting the Penn & Lytics difference.

Meet your marketing analytics specialist

Penn & Lytics founder and experienced consultant, Brooke Huckerby, combines her expertise in marketing analytics and data interpretation to deliver strategies that drive real growth, real returns and real efficiencies.

Offering a strategic, holistic, and data-led approach to the world of marketing, Brooke’s marketing analytics efforts have empowered businesses globally to unlock the full potential of their marketing data, leading to measurable growth and success.

Want to learn more about your strategic marketing analytics partner and, well, let’s say… token data nerd?

Learn more about Brooke
Brooke sitting at her desk with a laptop and coffee, introducing her role as a marketing specialist.
Laptop screen displaying a marketing analytics framework.
Brooke sitting on a chair with Penny the Corgi beside her, showcasing her approachable style.

Our areas of expertise

Marketing Analytics

Digital Marketing

Data-Driven Strategies

Google Analytics 4 & Google Tag Manager

Marketing Measurement Frameworks

Tag Management Frameworks

Campaign Tracking Framework

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Client success stories

“Brooke made an excellent impression on me and our staff. She is recognised as highly knowledgeable, intelligent, articulate, and capable with an excellent reputation. I would not hesitate to recommend her to any organisation looking for an analytics expert. Brooke was engaged to support the RAC with the migration to GA4 360, this included training, upskilling, support, and general advice on how best to migrate to GA4. The migration went very smoothly with internal and external stakeholders impressed at the quality of work delivered.”
Ricardo Carreira
Team Lead of Digital Marketing , RAC
“Brooke raised a number of digital marketing concepts in our initial consult that were new to me, and although they made sense when she explained the ‘why’ behind them, it was the ‘how’ that I was concerned about. The Strategic Marketing Action Plan she presented clearly addressed the ‘how’. The current state summary, opportunity analysis, recommended target audience segments, marketing and analytics and measurement recommendations and detailed overview of how to approach key strategic marketing areas highlight her extensive knowledge; yet, they way it is outlined makes it accessible with suggestions around what to tackle first and suggested budgets. If you are looking for someone to help you with a step-by-step action plan that you can use to self-execute or as a tool to work with an agency/consultancy to implement, I would without doubt recommend Penn & Lytics.”
Michelle Wilson
Owner, Director at Riverstone Psychology
“Working with Brooke, I noticed she had excellent listening, empathy and problem-solving skills, which was much needed in the function at that time. What was most striking however, is Brooke’s ability to provide sensible, achievable solutions to complex challenges in a logical, thoughtful, practical way. In particular, Brooke identified that key business stakeholders needed upskilling in digital analytics and developed a comprehensive training framework to support. With Brooke’s support, we were able to roll out the education presentations to 35+ staff members resulting in a 4.67 relevancy score (out of 5) for attendees.”
Jaleesa Maher
Marketing Analyst, RAC
  • • No more guesswork • No more confusion • No more overwhelm &nbsp

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