Your Website Title
let's chat

marketingpersonalisation

Zero Co - 71% of Customers Demand Personalisation.Here’s How Zero Co Nails It (and What You Can Learn)

Customers Demand Personalisation, Here’s How Zero Co Nails It

Leave a Comment / Blog, Case Studies /

Zero Co, the Australian sustainable household brand, uses purchase history, website behaviour and email engagement to time refill reminders and tailor product recommendations. McKinsey research found 71% of consumers expect personalisation online and 76% are frustrated without it. Small businesses can apply the same principle using the purchase and engagement data they already collect. When […]

Customers Demand Personalisation, Here’s How Zero Co Nails It Read More »

How beauty giant MECCA increased loyalty, engagement and sales through data led personalisation

Blog, Case Studies /

MECCA, the Australian beauty retailer, uses customer data to personalise every touchpoint: its Beauty Loop loyalty program tracks purchase history, browsing behaviour and product reviews, which feeds tailored product recommendations across its website, app and stores. Personalised email campaigns and data-informed store layouts follow the same principle. Small businesses can apply this using their own

How beauty giant MECCA increased loyalty, engagement and sales through data led personalisation Read More »

This website uses cookies to ensure you get the best experience on our website. We use cookies for analytics, personalized content, and ads. By continuing to browse this site, you agree to our use of cookies. For more details, read our Cookie Policy.

Accept & Close
Decline