Elevate your small business with 1:1 analytics coaching
We're here to make the complexities of marketing easier and a lot more fun!
Feeling overwhelmed by your marketing data?
Struggling to connect your marketing efforts to actual results?
Tired of guessing which strategies work and which don’t?
Well, you’re not alone. Many small business owners battle to make sense of their marketing analytics, unsure of how to use the data they have to drive growth.
Imagine knowing what really resonates with your audience, optimising your campaigns for maximum impact, and making informed decisions without wasting time and resources. Sign me up! Right? Our tailored coaching programs are designed to turn your challenges into opportunities, empowering you to make data-driven decisions with confidence and ease.
Unlock the power of your marketing data
Stop guessing, start knowing:
Imagine gaining a crystal clear picture of which marketing activities drive the most traffic, leads, and sales. When you access your marketing data, you stop guessing and start knowing exactly what marketing efforts are working best for your business.
Make informed decisions:
Data-driven insights empower you to make informed decisions, ensuring that every dollar you spend on marketing is optimised for maximum return. No more throwing money at campaigns that don’t deliver results.
Save time and effort:
By understanding what resonates with your audience, you can focus your efforts on strategies that truly have impact. This means less time spent on trial and error and more time spent on growing your business.
Increase your return on investment (ROI) and return on effort (ROE):
Marketing analytics helps you track your ROI and ROE. You’ll know exactly which campaigns, and efforts are worth investing in and which ones to tweak or remove.
How our small business analytics coaching services help your business succeed:
Educate
We remove the unknown often associated with marketing data, showing you how to gather and interpret the information that matters most to your business.
Empower
We provide you with the framework, tools and confidence to implement data-driven strategies that enhance your marketing efforts.
Enhance
Our hands-on support ensures that you can apply what you’ve learnt to see real, measurable growth in your business.
Is this you?
- Overwhelmed by all your marketing data: The data’s there, you have access, and you can see it but you don’t know how to make sense of the darn thing or use it effectively to take meaningful action in your marketing efforts.
- Marketing analytics is in the too hard basket: You can’t remember the last time (if ever) you looked at Google Analytics, it all feels too hard, so you’ve taken the route of avoidance on the data front.
- Unsure which strategies work: You’re tired of playing the guessing game. Trying to work out which marketing tactics are successful and which aren’t.
- Wanting to maximise your ROI: We know every dollar counts, and you’re ready to start measuring how your marketing spend is performing against your sales, knowing exactly what campaigns, channels and content are delivering your best bang for buck.
- Seeking efficiency: You’re ready to streamline your marketing efforts through data informed decisions. Giving you more time back in your day to focus on other areas of your business, or simply more time back in your day for all the good things in life.
The Penn & Lytics difference
Our approach is simple, actionable, and tailored to meet your specific needs. We’re here to make marketing analytics accessible and understandable for everyone, no matter your level of expertise.
Personalised coaching
Get dedicated support and guidance from an experienced marketing analytics expert.
Real-time insights
Quick, targeted advice to address your immediate needs.
Comprehensive plans
Detailed, actionable recommendations for long-term success.
Empowerment focus
We teach you how to be self-sufficient in your marketing efforts, empowering you to self-serve and setting you up for long-term success.
Our packages
1:1 Five Week Coaching Program
5 x 90 minute sessions
This comprehensive 5-week program is designed for marketing specialists, and small to medium sized business owners who have proficient marketing knowledge and skills. If you’re looking to remove the guesswork and gain clarity in your marketing, through tapping into your marketing data, this 5-week program is perfect for you. It will provide you with the foundational knowledge, skill, and understanding of marketing analytics.
WEEK 1. Establishing your marketing analytics foundations: Develop well-defined goals and objectives. Define and map relevant measurement metrics, dimensions, and KPIs.
WEEK 2. Google Analytics fundamentals: Build proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM). Set up GA4 account via GTM with best practices.
WEEK 3. Effective use of UTM parameters: Understand UTM parameters. Use the P&L UTM builder tool to streamline and visualise channel attribution data.
WEEK 4. Channel attribution: Track and analyse various marketing channels. Measure the impact of different channels at each stage of the customer journey.
WEEK 5: Data Interpretation and KPIs: Interpret data from Google Analytics and GA4 to derive key performance indicators (KPIs) relevant to your business and marketing goals.
The approach:
- Pre-coaching questionnaire to identify and confirm your priorities.
- Five x 90-minute Zoom coaching sessions.
- A recording of each call for your reference.
- Recommended focus areas for sessions:
- Establishing your marketing analytics foundations.
- Google Analytics & Google Tag Manager fundamentals.
- Effective use of UTM parameters.
- Channel attribution.
- Data Interpretation and KPIs.
From $4,500 ex GST
Meet our current & past clients
Client success stories
- • No more guesswork • No more confusion • No more overwhelm  
Ready to start getting better returns from your marketing?
We make marketing analytics fun, engaging, and deeply impactful.
