SEO Audit & Strategy
As an experienced search engine optimisation (SEO) specialist, I work with businesses, agencies & individuals to improve their website’s visibility across search engines (SERPs). From SEO strategies for new websites, through to SEO Audit & Strategy, learn more below about my SEO packages.
…but what does SEO even mean? This is a question I get asked a lot. SEO is short for Search Engine Optimisation & is the process of improving the quality & quantity of unpaid, organic traffic to your website from search engines such as Google, Bing, Yahoo etc.
Over the years, I’ve worked across multiple teams & now working across multiple industries & businesses, I’ve seen one particular trend occur, when sales dip, marketing investment generally increases. It’s often a knee jerk reaction, “quick let’s get another promotion live to drive sales” or “let’s just pump more money into advertising”. With over 80% (smartinsights) of people using online search to find a product or service, SEO is a powerful ‘always on’ long-term strategy for businesses. In fact, 40 percent of website traffic begins with a search query. That’s why SEO is so important.
I offer two strategic SEO packages detailed below. These packages are one-off services, tailored to your specific SEO needs & requirements. Whether you’re in the planning stage of a new website, or looking to get on top of & better understand & optimise your current SEO, I’ve got you covered. Check out my SEO service packages below.
SEO Services
SEO strategy for New Websites
Enquire below.
“No website can stand without a strong backbone. And that backbone is technical SEO.” – Neil Patel
What is an SEO strategy for a new website?
An SEO strategy, is the foundation to strengthen your website’s visibility across search engines. When scoping out & developing your new website, SEO is a critical step in the planning & execution process. If you launch your website & no-one can find your website, how will people see what you have to offer?
I work with web agencies & directly with clients who are in the process of planning their new website to deliver a tailored SEO strategy to meet your unique needs & requirements. This ensures your SEO strategy is developed & ready to go prior to the development stage, ensuring you or your client put their best digital foot forward when you launch.
The details.
- Strategy session. Understand project requirements, goals & objectives.
- Strategic document. The strategy outlines & provides a road map across SEO foundational pillars, including technical SEO, content strategy, on-page SEO & link building.
SEO Audit & strategy
Enquire below.
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
What is an SEO audit & strategy?
An SEO audit is a complete analysis of your website to determine its visibility in search engines. It’s also about understanding how SEO fits into your overall sales & marketing strategy. Think of it as a report card for your website, an evaluation which grades your website on its ability to return in search engine result pages (SERPs).
The audit provides us with a current state picture of your website & from here I develop a custom strategy outlining recommendations & next steps to boost your websites search engine rankings to attract more revenue, leads & visitors.
The details.
- Strategy session. Understand project requirements, goals & objectives.
- SEO Audit.
- Strategic Document. Outlining key findings from the SEO audit, a strategy for five priority keywords – primary content & support content & recommendations for URLs, page titles , descriptions, headings, backlinks etc
- Additional. User experience enhancements & additional opportunities.
The approach.
- Book in a call. Make an enquiry to book in a time for us to have an initial chat.
- Let’s chat. Your free 30 minute initial consultation is where I better understand your high level project requirements. From here I’ll provide you with a quote based you unique requirements.
- Onboarding. You’re keen to move forward! Brilliant, I’ll send you through a welcome email, which will includes:
- New client questionnaire,
- Terms & conditions, &
- Invoice for project amount.
- Strategy call. Your strategy session is your official project kick off date. In the 1 hour strategy session we’ll chat through the project requirements in greater detail.
- Deliverables. After our strategy session, I’ll get cracking on your strategic document.
- Handover. I’ll email you through your deliverables & lock in a 30 minute catch up to run you through the findings, your custom strategy & recommendations.
- Additional support. If you require any additional support to implement your strategy & recommendations, we can discuss the best option for you.
If you have any questions, please don’t hesitate to reach out & we can discuss, I’d love to hear from you.