Know What's Working in Your Marketing
Get started reviewing your marketing performance & knowing where to focus.
You already have the data. You already have the tools. You just need to know where to start. This free training session gives you exactly that, your practical starting point for understanding what’s working in your marketing.
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- • On demand training • Free • 60 Minutes • On demand training • Free • 60 Minutes • On demand training • Free • 60 Minutes • On demand training • Free • 60 Minutes
The Feeling
You’re showing up in your marketing every week. Writing content, posting, sending emails, maybe running ads. You’re doing a lot.
But if someone asked you right now — “what’s actually working?” — you’d probably pause.
“I think Instagram is working… I hope the emails are doing something… I’m not really sure if the ads are worth it.”
That constant low-level uncertainty is exhausting. And it makes every marketing decision harder than it needs to be.
Here’s what I want you to know: the answers are already there. In the data you already have. In tools you already have access to. You just don’t know where to look yet.
That’s exactly what this session is about.
What We're Doing
In 60 minutes I’ll show you exactly what your marketing data is trying to tell you, where to look, what it means, and where to focus next. No overwhelm. No jargon. No technical experience needed.
Just a clear, practical starting point, and one next play you can take action on this week.
What You'll Walk Away With
In 60 minutes you’ll go from “I think this is working” to actually knowing, with a clear starting point and one next play you can act on immediately.
- Which channels are actually driving people to your website, not which ones feel busy, which ones are working
- Whether you have a traffic problem or a conversion problem Because they need completely different solutions, and most business owners are focused on the wrong one.
- What your audience is actually searching for The exact words and questions they type, and where your content opportunities are.
- One clear next play based on what your data is actually telling you. Not what you think. Not what you hope. What the data says.
Meet Your Marketing Analytics Mentor
Hi, I’m Brooke, founder of Penn & Lytics, marketing analytics coach, and long-time marketer turned data translator.
I’ve been in marketing for over 13 years and analytics for 9. I help marketers and small business owners finally make sense of their marketing data,so they can stop guessing and start growing.
I created this program because I was that marketer who opened Google Analytics three times a week only to shut it down 30 seconds later. I didn’t know where to look or what to do.
Once I learnt what was possible with data and how to best use it, everything changed.
Now, I’m here to help you bridge that same gap, from curiosity to clarity.
You don’t need to be a data expert. You just need a place to start. Let’s do that together.
Client success stories
