Around 70% of online shoppers abandon their cart before checkout, and in Australia that figure reaches 83%. The cause is rarely price. It is a lack of follow-through. Cart abandonment emails can recover up to 18% of those sales, and retargeting ads work harder when personalised to behaviour your data already shows. You know those […]
The Real Reason Customers Abandon Carts And How to Win Them Back Read More »
A good website conversion rate sits between 2% and 5%. Ecommerce businesses should aim above 3.2% by Shopify’s benchmark, while service-based businesses convert well at 2% to 3%. Calculate it by dividing conversions by total website visitors. Google Analytics 4 shows which pages, channels and traffic sources convert best. Do you know what your current
Improving ecommerce conversion rate starts with your own data. Use Google Analytics 4, your ecommerce platform and customer feedback to find where users drop off, then fix the specific barriers: checkout steps, page speed, mobile responsiveness, trust signals and payment options. Baymard Institute found better checkout design can lift conversion by 35%. In the ever-evolving
How to Utilise Your Data to Optimise Your Ecommerce Store Conversion Rate Read More »
The most common causes of cart abandonment are unexpected costs, complex checkout processes, security concerns, no guest checkout option, poor mobile usability and limited payment methods. The average abandonment rate sits around 70%. Configure ecommerce tracking in Google Analytics 4 to find where your own customers are dropping off. Cart abandonment is one of the
12 Common Causes of High Cart Abandonment Rates in Ecommerce Read More »
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