The ROI of attending a business event is not the ticket price. It combines tangible returns like leads, revenue, partnerships and event inclusions with intangible ones like relationships, insight and renewed motivation. The P&L ROI of Attending an Event Framework measures both across four steps… Defining the event ‘why’, setting connection goals, setting learning objectives, […]
Marketing without measurement is the post-and-hope cycle: publishing, boosting, waiting, and having no idea whether any of it worked. The cost is not just wasted time and budget but the opportunity cost of building offers and funnels on assumptions and with 14% of small business failures attributed to poor marketing strategy, that guesswork compounds. Five
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A good marketing ROI for a small business is around 5:1, or 500%. Five dollars back for every dollar spent. Below 2:1 you’re likely not covering costs, and well-targeted campaigns can reach 10:1. The formula is revenue attributed to marketing, minus marketing costs, divided by marketing costs, times 100. Ever sat down at the end
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Brand building can be measured. Start by defining clear brand objectives, then track brand awareness metrics like social media mentions and referral traffic, monitor branded keyword performance in Google Analytics 4 and Google Search Console, measure customer sentiment through reviews and comments, and track brand advocacy through mentions and shares. As small business owners, we
The hidden costs of not measuring your marketing are wasted ad spend, missed opportunities and limited growth. Without measurement you cannot tell whether ads reach the right audience or drive bookings and sales. Start by defining goals, mapping the metrics that measure them, then building a report in Google Looker Studio. If you’re feeling frustrated,
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Marketing data is information collected across website analytics, social media metrics, email campaign results and customer behaviour. Using it delivers six things: informed decisions, better audience targeting, visible patterns and trends, measurable ROI, personalised campaigns, and predictive insight into future behaviour. The starting point is defining what you want the data to answer. Did you
Maximising marketing ROI starts with defined goals, then the metrics that measure them, then the tools that collect the data. Attribute results by channel in GA4 to see which channels return the most, then reallocate spend accordingly. Consistent monitoring and reporting turns that into a repeatable process rather than a one-off calculation. Gone are the
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