Your Website Title
let's chat

marketingdata

How beauty giant MECCA increased loyalty, engagement and sales through data led personalisation

Blog, Case Studies /

MECCA, the Australian beauty retailer, uses customer data to personalise every touchpoint: its Beauty Loop loyalty program tracks purchase history, browsing behaviour and product reviews, which feeds tailored product recommendations across its website, app and stores. Personalised email campaigns and data-informed store layouts follow the same principle. Small businesses can apply this using their own […]

How beauty giant MECCA increased loyalty, engagement and sales through data led personalisation Read More »

Top five tips for measuring and understanding the effects of your brand building activities

Leave a Comment / Blog, Measuring ROI & Performance /

Brand building can be measured. Start by defining clear brand objectives, then track brand awareness metrics like social media mentions and referral traffic, monitor branded keyword performance in Google Analytics 4 and Google Search Console, measure customer sentiment through reviews and comments, and track brand advocacy through mentions and shares. As small business owners, we

Top five tips for measuring and understanding the effects of your brand building activities Read More »

Marketing Analytics. Overwhelm, be gone!

Blog, Getting Started With Your Data /

Marketing analytics feels overwhelming because there is more data available than anyone needs. The fix is a four-step framework: define business and marketing goals, set SMART objectives, identify the metrics that measure those objectives, then use free tools like Google Analytics 4, Google Search Console and Google Tag Manager to track them. Do you ever

Marketing Analytics. Overwhelm, be gone! Read More »

This website uses cookies to ensure you get the best experience on our website. We use cookies for analytics, personalized content, and ads. By continuing to browse this site, you agree to our use of cookies. For more details, read our Cookie Policy.

Accept & Close
Decline