UTMs are short tracking codes added to the end of any link that tell Google Analytics exactly where your website visitor came from, the channel, the campaign, and the specific content they clicked. Without them, a significant portion of your marketing traffic gets misattributed as “Direct” in GA4, making it impossible to know what’s actually […]
What Are UTMs? And Why Every Small Business Needs Them. Read More »
Most small business owners don’t know whether their business is showing up when someone asks an AI Large Language model like, ChatGPT, Claude, Gemini, Perplexity etc, for a recommendation. This blog shows you how to Start Showing up in AI Search models like ChatGPT Claude and Gemini, how to check your AI search visibility in
Feeling overwhelmed by marketing data is a clarity problem, not a capability one. Data only becomes useful when it’s attached to a decision. The starting point is website conversion rate, which acts as a fork in the road: a low rate means the website needs work, while a healthy rate means the next question is
I don’t understand my marketing data. where do I start? Read More »
Heaps Normal, the Australian non-alcoholic beer brand, defines its audience by psychographics rather than demographics, and that understanding comes from inputs most businesses already hold: reviews, DMs and comments, observed behaviour across site visits and purchases, social sentiment, and the language customers use about their own challenges. Its “Do Your Best” Dry July campaign is
What The Brand, Heaps Normal, Can Teach You About Truly Knowing Your Audience Read More »
Marketing data is not just dashboards and metrics. It includes the questions that keep arriving in DMs and email replies, reviews and testimonials, the pages people spend longest on, the social posts that get saved, and the language customers use to describe their problem on a discovery call. Reading those signals and acting on them
You Don’t Need to Be a “Data Person” to Start Looking at Your Marketing Data Read More »
5 Quick Hacks to Get Your Website Ready to Measure (Without the Overwhelm) Get your website ready to measure with five setup steps: install Google Analytics 4 now so data starts collecting, create dedicated thank-you pages with their own URLs, embed third-party tools like Calendly on your own site, redirect users back after they convert,
5 Quick Hacks to Get Your Website Ready to Measure (Without the Overwhelm) Read More »
Marketing analytics feels hard because people think they should already understand it. They don’t need to. Asking which channels drive sales, whether email converts, or what website traffic is doing is where analysis starts. The skill is being willing to ask, then following through on the answer. We all know I love a podcast, and
You Don’t Need to Be a Data Expert, Just Curious Enough to Ask the Right Questions Read More »
To set up Google Analytics 4, create a GA4 property, copy the Measurement ID, then add it as a Google tag in Google Tag Manager set to fire on Initialization – All Pages. For Google Search Console, add your site as a property, submit your sitemap, then link it to GA4 under Admin/Product Links.Add Google
How to Set Up Google Analytics 4 (GA4) and Google Search Console (Step-by-Step Guide) Read More »
Marketing analytics feels overwhelming because there is more data available than anyone needs. The fix is a four-step framework: define business and marketing goals, set SMART objectives, identify the metrics that measure those objectives, then use free tools like Google Analytics 4, Google Search Console and Google Tag Manager to track them. Do you ever
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