UTMs are short tracking codes added to the end of any link that tell Google Analytics exactly where your website visitor came from, the channel, the campaign, and the specific content they clicked. Without them, a significant portion of your marketing traffic gets misattributed as “Direct” in GA4, making it impossible to know what’s actually […]
What Are UTMs? And Why Every Small Business Needs Them. Read More »
When Mia, founder of Campaign Del Mar, reviewed her analytics, 68% of her website traffic was arriving through organic search and landing on blog content which turned a $1,300 blog editor upgrade from an optional expense into an obvious decision. The blog was drawing people in but offered no lead forms or next steps, so
Here’s What Happens When You Start Looking at Your Blog Performance Read More »
Email is still one of the highest-converting channels for small businesses in 2026, returning an average of $42 for every $1 spent. It’s an owned channel, so reach isn’t controlled by an algorithm, and every open, click and resulting website visit is measurable. Segmented campaigns can drive up to 760% more revenue than unsegmented ones.
To know which marketing channels generate sales, set up Google Analytics 4 and connect it to your CRM, then compare conversion rate, customer acquisition cost and ROI by channel. Apply an attribution model to credit the touchpoints correctly. GA4’s data-driven attribution assigns credit across the full journey rather than to the last click alone. As
How to know which marketing channels are generating sales? Read More »
Relying on one marketing channel limits growth because buyers move across several before they convert. A typical journey runs from Instagram to Google search, then a website visit, then email. A workable marketing mix combines paid advertising, organic social, SEO, content and email, tracked together in Google Analytics 4 so each channel’s contribution is visible.
Why Relying on Just One Marketing Channel is Holding Your Marketing Back Read More »
Finding out which marketing channels generate sales takes a three-step cycle: test, learn, optimise. Start with a stated assumption about a channel, then run posts with UTM links and track conversions in Google Analytics 4 and Google Tag Manager. Compare traffic volume against lead quality, then reallocate effort to what converts. What if you had
What If You Knew Which Marketing Channels Generated Sales? Read More »
Yes, blogs are absolutely still worth your time in 2026. Blogs drive organic search traffic, build brand awareness, and nurture potential customers through their buying journey. With tools like Google Analytics and Google Search Console, you can measure exactly how your blogs are performing and use that data to create content your audience actually wants.
This website uses cookies to ensure you get the best experience on our website. We use cookies for analytics, personalized content, and ads. By continuing to browse this site, you agree to our use of cookies. For more details, read our Cookie Policy.
