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12 Common Causes of High Cart Abandonment Rates in Ecommerce

Leave a Comment / Blog, Ecommerce & Conversion /

The most common causes of cart abandonment are unexpected costs, complex checkout processes, security concerns, no guest checkout option, poor mobile usability and limited payment methods. The average abandonment rate sits around 70%. Configure ecommerce tracking in Google Analytics 4 to find where your own customers are dropping off. Cart abandonment is one of the […]

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How to Set Up Google Analytics 4 (GA4) and Google Search Console (Step-by-Step Guide)

Leave a Comment / Blog, Getting Started With Your Data /

To set up Google Analytics 4, create a GA4 property, copy the Measurement ID, then add it as a Google tag in Google Tag Manager set to fire on Initialization – All Pages. For Google Search Console, add your site as a property, submit your sitemap, then link it to GA4 under Admin/Product Links.Add Google

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How to Maximise Your Marketing Return on investment (ROI) 

Leave a Comment / Blog, Measuring ROI & Performance /

Maximising marketing ROI starts with defined goals, then the metrics that measure them, then the tools that collect the data. Attribute results by channel in GA4 to see which channels return the most, then reallocate spend accordingly. Consistent monitoring and reporting turns that into a repeatable process rather than a one-off calculation. Gone are the

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Why Data Visualisation is Essential for Effective Marketing

Leave a Comment / Blog, Strategy & Storytelling /

In today’s data-driven marketing landscape, collecting and analysing data is essential for making informed decisions and optimising marketing strategies. However, data alone isn’t enough to get the meaningful insights you need to drive business growth. This is why data visualisation is essential for effective marketing. Particularly with the sheer volume of data available in today’s

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Get SMART About Marketing and Creating Measurable Objectives

Leave a Comment / Blog, Strategy & Storytelling /

Creating a successful marketing strategy begins with defining your objectives. Data-led decision making in marketing is no longer a nice to have, it’s critical. Marketing analytics is the collection, usage and analysis of data, helping businesses and marketers make informed decisions to improve their marketing initiatives, campaigns and overall strategies. There a few steps you

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Marketing Analytics. Overwhelm, be gone!

Blog, Getting Started With Your Data /

Marketing analytics feels overwhelming because there is more data available than anyone needs. The fix is a four-step framework: define business and marketing goals, set SMART objectives, identify the metrics that measure those objectives, then use free tools like Google Analytics 4, Google Search Console and Google Tag Manager to track them. Do you ever

Marketing Analytics. Overwhelm, be gone! Read More »

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