Feeling overwhelmed by marketing data is a clarity problem, not a capability one. Data only becomes useful when it’s attached to a decision. The starting point is website conversion rate, which acts as a fork in the road: a low rate means the website needs work, while a healthy rate means the next question is […]
I don’t understand my marketing data. where do I start? Read More »
Marketing analytics feels hard because people think they should already understand it. They don’t need to. Asking which channels drive sales, whether email converts, or what website traffic is doing is where analysis starts. The skill is being willing to ask, then following through on the answer. We all know I love a podcast, and
You Don’t Need to Be a Data Expert, Just Curious Enough to Ask the Right Questions Read More »
A good marketing ROI for a small business is around 5:1, or 500%. Five dollars back for every dollar spent. Below 2:1 you’re likely not covering costs, and well-targeted campaigns can reach 10:1. The formula is revenue attributed to marketing, minus marketing costs, divided by marketing costs, times 100. Ever sat down at the end
What Is a Good Marketing ROI for a Small Business in 2026? Read More »
Around 70% of online shoppers abandon their cart before checkout, and in Australia that figure reaches 83%. The cause is rarely price. It is a lack of follow-through. Cart abandonment emails can recover up to 18% of those sales, and retargeting ads work harder when personalised to behaviour your data already shows. You know those
The Real Reason Customers Abandon Carts And How to Win Them Back Read More »
To know which marketing channels generate sales, set up Google Analytics 4 and connect it to your CRM, then compare conversion rate, customer acquisition cost and ROI by channel. Apply an attribution model to credit the touchpoints correctly. GA4’s data-driven attribution assigns credit across the full journey rather than to the last click alone. As
How to know which marketing channels are generating sales? Read More »
Relying on one marketing channel limits growth because buyers move across several before they convert. A typical journey runs from Instagram to Google search, then a website visit, then email. A workable marketing mix combines paid advertising, organic social, SEO, content and email, tracked together in Google Analytics 4 so each channel’s contribution is visible.
Why Relying on Just One Marketing Channel is Holding Your Marketing Back Read More »
Finding out which marketing channels generate sales takes a three-step cycle: test, learn, optimise. Start with a stated assumption about a channel, then run posts with UTM links and track conversions in Google Analytics 4 and Google Tag Manager. Compare traffic volume against lead quality, then reallocate effort to what converts. What if you had
What If You Knew Which Marketing Channels Generated Sales? Read More »
It’s the first week back for 2025, and I’m pumped for what this year has in store. I took some time to chill out, and spend quality time with family and friends over the festive period, and it was just the best. The downtime, as it always does, brought a lot of reflection. Reflections on
The difference between branding and marketing is that branding is your reputation, the perception people have of your business, while marketing is the visibility that puts that reputation in front of the right people. Branding creates trust and differentiates. Marketing builds awareness and engages. Long-term success needs both. Branding vs Marketing They might seem similar,
How Your Data Can Give Your Marketing The Competitive Edge You Need Read More »
MECCA, the Australian beauty retailer, uses customer data to personalise every touchpoint: its Beauty Loop loyalty program tracks purchase history, browsing behaviour and product reviews, which feeds tailored product recommendations across its website, app and stores. Personalised email campaigns and data-informed store layouts follow the same principle. Small businesses can apply this using their own
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