Feeling overwhelmed by marketing data is a clarity problem, not a capability one. Data only becomes useful when it’s attached to a decision. The starting point is website conversion rate, which acts as a fork in the road: a low rate means the website needs work, while a healthy rate means the next question is […]
I don’t understand my marketing data. where do I start? Read More »
A good marketing ROI for a small business is around 5:1, or 500%. Five dollars back for every dollar spent. Below 2:1 you’re likely not covering costs, and well-targeted campaigns can reach 10:1. The formula is revenue attributed to marketing, minus marketing costs, divided by marketing costs, times 100. Ever sat down at the end
What Is a Good Marketing ROI for a Small Business in 2026? Read More »
Email is still one of the highest-converting channels for small businesses in 2026, returning an average of $42 for every $1 spent. It’s an owned channel, so reach isn’t controlled by an algorithm, and every open, click and resulting website visit is measurable. Segmented campaigns can drive up to 760% more revenue than unsegmented ones.
Around 70% of online shoppers abandon their cart before checkout, and in Australia that figure reaches 83%. The cause is rarely price. It is a lack of follow-through. Cart abandonment emails can recover up to 18% of those sales, and retargeting ads work harder when personalised to behaviour your data already shows. You know those
The Real Reason Customers Abandon Carts And How to Win Them Back Read More »
Data storytelling turns raw numbers into context people can act on. Spotify Wrapped is the clearest example: the same listening data most platforms bury in a dashboard becomes a personal story users share each year. For small businesses, the principle holds. GA4 data only becomes useful when it explains what happened and what to do
Why Data Storytelling Matters (And How It Can Transform Your Marketing) Read More »
To know which marketing channels generate sales, set up Google Analytics 4 and connect it to your CRM, then compare conversion rate, customer acquisition cost and ROI by channel. Apply an attribution model to credit the touchpoints correctly. GA4’s data-driven attribution assigns credit across the full journey rather than to the last click alone. As
How to know which marketing channels are generating sales? Read More »
A good website conversion rate sits between 2% and 5%. Ecommerce businesses should aim above 3.2% by Shopify’s benchmark, while service-based businesses convert well at 2% to 3%. Calculate it by dividing conversions by total website visitors. Google Analytics 4 shows which pages, channels and traffic sources convert best. Do you know what your current
Yes, blogs are absolutely still worth your time in 2026. Blogs drive organic search traffic, build brand awareness, and nurture potential customers through their buying journey. With tools like Google Analytics and Google Search Console, you can measure exactly how your blogs are performing and use that data to create content your audience actually wants.
It’s the first week back for 2025, and I’m pumped for what this year has in store. I took some time to chill out, and spend quality time with family and friends over the festive period, and it was just the best. The downtime, as it always does, brought a lot of reflection. Reflections on
MECCA, the Australian beauty retailer, uses customer data to personalise every touchpoint: its Beauty Loop loyalty program tracks purchase history, browsing behaviour and product reviews, which feeds tailored product recommendations across its website, app and stores. Personalised email campaigns and data-informed store layouts follow the same principle. Small businesses can apply this using their own
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